We talk
about you on the web ... but we also talk
about others! A net linking strategy
is also based on the knowledge of its
backlinks, as well as those of your competitors. Why are we talking about you?
Why are we talking about your competitor?
Backlinks
can increase the visibility of your site by being in the first search results.
To get more and increase your popularity through third party sites, you can
analyze your backlinks and those of your competitors through tools. There are
many, we have selected for you the three best.
Number 1: MAJESTIC
Among the
best known, Majestic is among the essential SEO professionals. Also used by
media analysts, business leaders, developers, it is today one of the most
comprehensive tools on the market.
100%
dedicated to tracking backlinks, just
enter in its search bar a URL, a domain name or a keyword: you can then see a
real mapping of your presence on the web articulate with each other and which
are the sites that speak about you.
Majestic
informs you about:
·
The
number of backlinks redirecting to your site
·
The
number of different domains in your backlink that recommend your site
·
To
observe the evolution of backlinks in time.
Majestic
exists in free form, with some essential features. This version is recommended
only in case of infrequent and rather simple analysis: as soon as we want to go
further, we will have to turn to one of the three paid versions, rich in
features.
Number 2: AHREFS
The most famous & popular pages on your site, the best keywords of your competitors,
websites that talk about you or your competitors ... you'll know everything with Ahrefs. Difficult to pronounce, the
tool is nonetheless recognized by the
greatest marketing experts.
It allows to
explore the organic traffic like the paid traffic, by offering a clear
interface, readable, and especially easy to understand: the results are not
only encrypted but also presented in the
form of a chart.
In
marketing, you have to act quickly: browsing 4 billion web pages every day,
Ahref has the advantage of providing fresh data.
The Ahrefs software is available free of charge
only during the trial period, over two weeks. It then switches to one of the
paid formulas, which offers more or less possibility of monitoring: number of
campaigns, reports per day, number of users...
Number 3: Google Search Console -
formerly Google Webmaster Tools
Google
Webmaster Tools is now called "Google Search Console." Like all Google tools, it is accessible
to all and is for anyone interested in
the visibility of their site on the search engine. It can be used by business leaders, marketers, SEOs ... all curious, professionals or individuals.
It provides
free all data related to Google search results for a website: searched keywords
that led to a consultation of the site, frequency of indexing by Google engines.
It also
allows you to analyze your backlinks more closely: the "search
traffic" tab lists the sites that send backlinks to your site.
The Google
tool also gives SEO advice: if we like it, it's also because it gives the
"Google" version of things, the version of the one that is SEO sites.
Better to take advice from the one who decides.
It provides
free all data related to Google search results for a website: searched keywords
that led to a consultation of the site, frequency of indexing by Google engines
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