The best tools for analyzing your backlinks

We talk about you on the web ... but we also talk about others! A net linking strategy is also based on the knowledge of its backlinks, as well as those of your competitors. Why are we talking about you? Why are we talking about your competitor?

Backlinks can increase the visibility of your site by being in the first search results. To get more and increase your popularity through third party sites, you can analyze your backlinks and those of your competitors through tools. There are many, we have selected for you the three best.

Number 1: MAJESTIC

Among the best known, Majestic is among the essential SEO professionals. Also used by media analysts, business leaders, developers, it is today one of the most comprehensive tools on the market.

100% dedicated to tracking backlinks, just enter in its search bar a URL, a domain name or a keyword: you can then see a real mapping of your presence on the web articulate with each other and which are the sites that speak about you.

Majestic informs you about:

·         The number of backlinks redirecting to your site

·         The number of different domains in your backlink that recommend your site

·         To observe the evolution of backlinks in time.

Majestic exists in free form, with some essential features. This version is recommended only in case of infrequent and rather simple analysis: as soon as we want to go further, we will have to turn to one of the three paid versions, rich in features.

Number 2: AHREFS

The most famous & popular pages on your site, the best keywords of your competitors, websites that talk about you or your competitors ... you'll know everything with Ahrefs. Difficult to pronounce, the tool is nonetheless recognized by the greatest marketing experts.

It allows to explore the organic traffic like the paid traffic, by offering a clear interface, readable, and especially easy to understand: the results are not only encrypted but also presented in the form of a chart.

In marketing, you have to act quickly: browsing 4 billion web pages every day, Ahref has the advantage of providing fresh data.

The Ahrefs software is available free of charge only during the trial period, over two weeks. It then switches to one of the paid formulas, which offers more or less possibility of monitoring: number of campaigns, reports per day, number of users...

Number 3: Google Search Console - formerly Google Webmaster Tools

Google Webmaster Tools is now called "Google Search Console." Like all Google tools, it is accessible to all and is for anyone interested in the visibility of their site on the search engine. It can be used by business leaders, marketers, SEOs ... all curious, professionals or individuals.

It provides free all data related to Google search results for a website: searched keywords that led to a consultation of the site, frequency of indexing by Google engines.

It also allows you to analyze your backlinks more closely: the "search traffic" tab lists the sites that send backlinks to your site.

The Google tool also gives SEO advice: if we like it, it's also because it gives the "Google" version of things, the version of the one that is SEO sites. Better to take advice from the one who decides.

It provides free all data related to Google search results for a website: searched keywords that led to a consultation of the site, frequency of indexing by Google engines

Outsource your web writing: advantages and disadvantages

Many companies currently prefer to outsource their writing. And the main reason is the lack of competence of its staff. Admittedly, search engines have also put in place regulations that should be followed to optimize SEO and get the best place. But is it profitable? Would not there be disadvantages?

What are the advantages of outsourced web writing?

The contained writing is a profession in its own right that requires mastery of the French language and also knowledge. Writing for a newspaper or magazine is not the same. The main advantages that the company can benefit from are:

Minimizing payroll costs: Instead of hiring a web editor who will be a fixed employee, the company will only have to sign a contract with an offshore copywriting agency that offers cheap copywriting. And the price is well below a fixed cost (salary, commission, etc.). So, it is no longer useful to increase the number of employees!

Greater availability: employees will not have to learn the job they do not master. Thus, they will not waste their time and their energies in writing for the web. They can then focus on the essentials (how to increase turnover, what to do to improve the brand image, how to increase productivity, etc.)

The great skill of the team of the web editorial agency: they master the SEO system very well to allow pages to appear easily in search engines as soon as users type the subject. Company staff do not have the necessary knowledge to produce web content

And what are the brakes for this kind of benefit?

By entrusting to a web editor most of your writing, it will create an external dependence. Therefore, it is imperative to check from time to time the quality of the services offered, that is to say, the writing of the text and the writing of the product sheet.

On the extra hand, it is conceivable that instead of reducing costs, outsourcing only increases the costs. That's why it's best to get the contract right before it's done and analyze the expenses: is outsourcing more cost effective than hiring a staff?

Also, over time, the editor, when he finds that it is essential for the smooth running of society, can put pressure. And similarly, what is a case more and more frequent, it is to perceive that the quality of the web writing continues to deteriorate as time goes by.

Little tips

Before signing a contract, take the trouble to inform yourself about the web content agency background. In this way, you could determine if it is trustworthy or not, and you could define if it can meet your requirements.

Similarly, you should list the benefits to outsource and compare rates. It is better to ask for three or four quotes before settling. Besides, you can call on an independent editor if he has a good reputation.

Plus, your branding is at stake. For blog content writing, it would require a highly skilled freelance copywriter, who masters the writing and consistency of ideas, so that website content easily captivates readers' attention with a good SEO

PHP development

PHP is a web programming language used for creating websites. He presents the most used software design language on the website. At Pixel Circus, PHP development is one of our main activities.

We have adopted the PHP programming language as the main technology behind our websites, applications, and content management systems (CMS) for some explanations.

Why PHP?

The most significant thing is that our customers enjoy many benefits that translate into the economy, without compromising on quality. How? First of all, PHP is free and does not require any license to use.

Then, PHP is the most used web programming language in the world. There is a very active developer community that makes tens of thousands of high-quality PHP libraries available, as well as a vast amount of documentation and tutorials available to everyone for the benefit of everyone. These properties make our work easier and reduce our programming time, which also translates into savings for the customer.

Regarding speed and efficiency, PHP has nothing to envy to other languages. Several very popular portals that require a lot of performance use it. We have been thinking about Facebook, Wikipedia, the CBC network, Harvard University, to name a few. Moreover, the popular WordPress content management system is itself built in PHP. The latter alone accounts for about 80% of websites on the web. Such popularity is certainly not a coincidence!

Other important benefits of PHP development

·         PHP is an easy language to learn

·         PHP has remained specifically designed for the Web, so it pairs well with Web technologies such as XML, APIs, remote services, various browsers and much more.

Whether you have a small or a large project, PHP can easily take up this challenge, and you will not be wrong by investing in this technology.

Feel free to contact us with any questions regarding website design.

It is with pleasure that we will respond, and without commitment on your part.

6 Types of Web Application Development

Types of web applications

 Static web application

The first thing to know about this type of application is that it contains little information and, in general, its content does not evolve or very little.

Web application development is typically done in HTML and CSS. There may, however, be animated objects such as banners, GIFs, videos, etc. These applications can be developed with jQuery and Ajax.

The modification of the contents of static applications is not easy. To do this, you must download the HTML code, edit it, and upload it back to the server.

Two typical examples of the static web app are the professional portfolio and the digital resume. Similarly, the homepage of a company can be realized in a web application to display basic information such as your contact information.

Dynamic web application

Dynamic web applications are more technically complex. They use databases to load information, and the content is updated every time the user logs in to the application. In general, they have an administration panel (called CMS) from which the administrator can correct or modify the content.

There are many programming languages ​​for developing dynamic web applications. ASP and PHP are the most popular because they facilitate the organization of content.

The updating of a dynamic web app is very simple, and it is not even necessary to enter the server to make changes. Also, it is possible to implement many features such as forums or databases. The design, not just the content of the application, can be changed according to the taste of the administrator.

Web application type e-shop or e-commerce

If the web application is an e-shop (digital commerce), its development will be more complex, because it must allow electronic payments by credit card, PayPal or another method of payment. The developer must also create a management panel for the administrator so that the administrator can sell products, make updates and manage orders.

Portal web application

This is an application whose home page provides access to different sections or categories. Its content can be very varied: forums, chats, e-mail, search engines, registration form, most recent content, etc.

Animated web application

FLASH technology is essential for the development of animated web applications. It is used to create content with animation effects. Allowing for more creative and modern design, FLASH is one of the most used technologies by designers. The disadvantage of animated web applications is the risk of low SEO because the technology used prevents search engines from correctly reading the information.

Content manager web application

For web applications whose content needs to be updated often, you can install a content management system (CMS) through which the administrator will be able to make changes.

These management systems are intuitive and very easy to manage. The most known CMS are:

·         WordPress is the most popular CMS. The hosting site offers a lot of information about the network, tutorials, and guides that explain how to use and customize it; also, it is free.

·         Joomla comes in the second position of the most used CMS. Although he does not have as many users as WordPress, his community is important, and he is also very intuitive.

·         Drupal is free and open-source CMS software. It is very easy to use and perfectly adapted to the management of communities.